Full Job Description
Position Overview
Are you passionate about creating compelling digital content that engages audiences and drives results? Do you thrive in a fast-paced, innovative environment? If so, we have an exciting opportunity for you in Snowshoe, West Virginia, as a Digital Content Strategist at Mountain Tech Innovators, a leader in outdoor technology solutions.
About Us
Mountain Tech Innovators is dedicated to enhancing the outdoor experience with cutting-edge technology. We believe in fostering a culture of creativity, collaboration, and continuous improvement. Our innovative products are designed for outdoor enthusiasts and adventurers, making us a market leader in our category.
Job Responsibilities
As the Digital Content Strategist, you will play a crucial role in developing and implementing our content strategy across various digital channels. You will be responsible for:
- Creating high-quality, engaging, and relevant content that aligns with our brand voice and overall marketing goals.
- Researching industry trends and audience insights to inform your content strategies and ensure maximum engagement.
- Collaborating with cross-functional teams, including marketing, design, and product development, to synchronize messaging and branding initiatives.
- Managing and curating content for our website, blog, social media platforms, and email campaigns.
- Developing and implementing a content calendar to ensure timely execution of campaigns and initiatives.
- Analyzing content performance metrics and utilizing data-driven insights to refine content strategies and optimize performance.
- Conducting competitive analysis to identify gaps and opportunities in our content strategy.
- Optimizing web content for SEO and ensuring best practices are employed to increase content visibility and engagement.
- Staying up to date with the latest digital marketing trends and emerging technologies relevant to content strategy.
What You Will Bring
To succeed in this role, we envision a strategic thinker with a creative flair and a passion for all things digital. Ideal candidates will possess:
- A Bachelor’s degree in Marketing, Communications, or a related field.
- 3-5 years of experience in digital content strategy, preferably in an outdoor or technology-related industry.
- Proficient in content creation, SEO best practices, and analytics tools (Google Analytics, SEMrush, etc.).
- Exceptional written and verbal communication skills with a keen eye for detail.
- A collaborative spirit and the ability to work independently while managing multiple projects.
- Strong understanding of social media platforms and digital marketing techniques.
- Experience with content management systems (CMS) and marketing automation tools.
Why Join Mountain Tech Innovators?
At Mountain Tech Innovators, we not only provide the resources for you to thrive, but we also support your career development. Here’s what you can expect:
- Competitive Salary: We offer a salary package that reflects your talents and the value you bring to our team.
- Comprehensive Benefits: Our employees enjoy a robust benefits package, including health insurance, retirement plans, and paid time off.
- Coworking Environment: Work alongside a talented group of professionals in a collaborative and innovative atmosphere.
- Location: Enjoy breathtaking mountain views and an active outdoor lifestyle living in Snowshoe, WV.
- Career Growth: Opportunities for continuous learning and professional development through workshops, conferences, and training sessions.
How to Apply
If you are ready to take the next step in your career and join a company that values creativity and innovation, we want to hear from you! Please submit your resume and a cover letter explaining why you are the perfect fit for the Digital Content Strategist position at Mountain Tech Innovators.
Discover Your Future with Us!
At Mountain Tech Innovators, we are committed to not only providing exceptional products to our customers but also to offering an amazing workplace for our employees. Join us and help shape the future of outdoor technology in one of America’s most beautiful locations!
Mountain Tech Innovators is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.